Start with the decision
Define the message, audience and action before requesting creative assets. A social media post, poster and brochure may share a campaign while needing different amounts of information. Agree which details must be present in every format.
Design out the friction
Use approved brand colours, typography and imagery consistently. Build variations around the format rather than squeezing the same layout into every size. Keep the headline readable and make any dates, offer conditions or contact details easy to check.
Learn after launch
Review each asset at the size where it will be seen. Store approved versions clearly and retire outdated creatives when details change. A practical set of reusable materials helps a growing business communicate with less repeated work.